In the past we branded services that had no reference to Crossref. But this caused confusion and was not scalable nor sustainable. So while it may be a bit of a pain short-term, it will be worth it!
With the new name of Similarity Check, the benefits of rebranding should outweigh any annoyance.
This name change aims to stem confusion and it also puts us in a much better position to be able to provide clearer messages and resources so that editors don’t have to try hard to understand what this service allows them to do.
Crossref Similarity Check (powered by iThenticate) gives editors one tool in their toolkit for assessing suitability of submitted content; namely, checking for any similarities between texts. The ultimate decision remains, as always, with them.